Profit Margin Calculator
Calculate gross margin, profit and markup from sales price and cost with an easy margin calculator.
Gross margin calculator with VAT-ready figures
Enter the selling price and cost using figures that are consistently either including VAT or excluding VAT. The calculator returns profit, gross margin percentage and markup, helping with retail margin, cost of sales and selling-price decisions.
Margin and markup formulas
Margin = (selling price − cost) ÷ selling price × 100. Markup uses cost as the denominator instead. They are not interchangeable.
How do I calculate selling price from cost and margin?
Selling price equals cost divided by one minus the target margin expressed as a decimal.
Not what you’re looking for?
Related calculators
VAT Calculator
Calculate VAT, prices excluding VAT and prices including VAT with a straightforward VAT calculator.
RelatedProfit Margin Calculator
Calculate gross margin, profit and markup from sales price and cost with an easy margin calculator.
RelatedPercentage Calculator
Calculate percentages, percentage changes and common percentage problems online.
RelatedProfit Calculator
Calculate revenue, cost, profit and profit margin online with a simple business profit calculator.